This partnership will give a jolt to Rexel and the Tour de France’s ambitions to speed up the electrification of the Tour and support communities in their energy transition.

The Tour de France has been committed to becoming an ever more eco-responsible organization for over a decade to protect the landscapes where the drama of the race unfolds.

The Tour de France, an iconic sporting event in July, is also a chance to discover the regions of France along with their heritage and villages. Rexel, a leading provider of products and services for professionals, will be part of this special time for the French public for the next three years.

Rexel recently expanded its electric mobility services offer with the acquisition of Freshmile, which powered up Rexel’s ability to accelerate in the field of e-mobility and supports its goal to set up 400,000 charging stations across France by 2030.

Faced with the challenges of energy transition and decarbonization, speeding up the electrification of communities is one of the major concerns of our time. This is what Rexel’s purpose is all about: Electrifying solutions that make a sustainable future possible.

On top of the sporting dimension, discovering and admiring the regions is part of what makes the Tour the Tour. To protect these landscapes, where the drama of the Grande Boucle unfolds, the Tour de France has been committed to an eco-responsible approach. The Tour de France takes the ARO —avoid-reduce-offset— approach in its drive to reduce its carbon footprint, taking action on issues such as sustainable mobility, resource preservation and natural heritage protection. It slashed its direct carbon emissions by nearly 40% between 2013 and 2021.