Sep 21, 2020

Rexel China and Delixi Electric, one of China local low voltage components manufacturer, launched the strategy meeting on Sep 7th, 2020. Mr. Sean Zhang, the Rexel CEO, led the group of Entities’ GM and marketing director and had a meeting with Mr. Qi Yifu, the President of Delixi, Lou Feng, the COO of Delixi and a group of Delixi officers.

The two parties have built up communication since the end of 2019 and shared the similar understanding in the field of business strategy and the industry automation market that formed the foundation of cooperation. The development of cooperation and preparation went well even during the epidemic. Most of Rexel entities have signed cooperation agreement with Delixi Electric while the structural contract was signed by Rexel China and Delixi Group. Furthermore, marketing campaigns e.g. “Ice-breaking” and “Thunder Action” have been launched to motivate sales team to pay attention to customers’ development and market development.

During the meeting, Mr. Sean Zhang introduced the business model and strategy of Rexel to the visitors from Delixi. Meanwhile, Mr. Qi Yifu and Mr. Lou Feng introduced Delixi’s development history and its key verticals solutions. Rexel China and Delixi have many fields in common e.g. key action plan in OEM segment and industrial automation market. Both parties agreed to enhance the cooperation in the fields of training, customer intimacy development, sales team and dedicated team’s joint working and communication.    

This means to enhance the determination of both parties which will better influence the cooperation in the future.